This manifesto seeks to raise the professional status and recognition of the Massage industry; celebrating its contribution to individuals, companies and the economy. It intends to influence society to become more nurturing, pro-touch and to push for Massage to be more frequently considered particularly for chronic (long-term) conditions where GPs have identified gaps in their effectiveness.
“Half of all GP appointments, and £7 in every £10 spent on health and social care, is taken up caring for people living with long-term conditions. As the population ages, the proportion of people affected and the demand on health and social services will continue to rise. A growing body of evidence shows that, done properly, a system that supports people with long-term conditions to manage their own health has benefits for the person, their health and for health services.”